Digital & Search Marketing (Marketing & Communications)
Please note:
Visa sponsorship is NOT available for this position, so only applicants who are Australian Citizens or Permanent Residents will be considered.
The Role has 5 Aspects to it
Develop and implement a multi-channel digital strategy, driving traffic to both the website and physical stores.
Manage all digital channels, including paid social, SEO/SEM, programmatic, and content marketing.
Collaborate with the creative team to produce engaging digital campaigns that align with brand objectives.
Monitor and optimize digital campaigns to ensure performance meets set business targets and KPIs.
Drive local store traffic through digital marketing efforts, ensuring a balance between online and offline growth.
2. CRM
Develop and implement a CRM strategy to enhance customer retention, engagement, and acquisition.
Personalize communication using customer data through channels like email, SMS, and loyalty programs.
Build targeted marketing activities to specific customer segments, enhancing repurchase rates and loyalty.
Drive the growth of customer value through the Home Club and other CRM initiatives.
Manage the Customer Data Platform (CDP), delivering insights for personalized customer programs.
3. E-commerce
Design and execute an end-to-end e-commerce strategy, enhancing the omnichannel experience from online to in-store.
Optimize the online shopping experience, improving website functionality, customer engagement, and conversion rates.
Introduce new features on the e-commerce platform, such as product bundles, upselling, cross-selling, and wish lists.
Ensure excellence in product presentation, including pricing, content, and imagery to enhance engagement and sales.
Oversee the project lifecycle of e-commerce initiatives, from planning through to implementation.
4. Analytics
Conduct real-time reviews of all performance metrics across digital channels and e-commerce platforms.
Provide detailed reports on campaign performance, conversion rates, customer behaviour, and other key metrics.
Analyze data to make recommendations for optimizing e-commerce and digital marketing strategies.
Track and tag offsite and onsite marketing activities, presenting insights to improve ROI and reduce customer acquisition costs.
Monitor customer satisfaction through NPS and other performance-tracking tools.
5. People Management
Lead and mentor the digital, e-commerce, and CRM teams, ensuring high performance and alignment with business goals.
Set clear objectives using SMART principles and conduct regular performance reviews and appraisals.
Manage recruitment, retention, and succession planning to build a strong, capable team.
Foster a collaborative team environment, promoting growth through coaching and training.
What we are looking for in the Head of Digital
Non-Technical Skills:
Strategic Thinking : Ability to develop long-term digital, e-commerce, and CRM strategies that align with the company's overall business goals and market trends.
Leadership and Team Management : Strong leadership skills to manage and mentor teams across digital marketing, e-commerce, and CRM functions, ensuring high performance and collaboration.
Communication Skills : Excellent written and verbal communication skills to collaborate effectively with cross-functional teams, stakeholders, and external partners.
Customer-Centric Approach : A strong focus on improving customer experience across all touchpoints, from e-commerce to CRM, ensuring consistent and personalized interactions.
Analytical Problem-Solving : Ability to analyze complex data sets, identify trends, and propose solutions to optimize digital and e-commerce performance.
Adaptability & Innovation : Being agile and open to change in a fast-paced digital environment, constantly staying updated on new technologies, tools, and industry trends.
Technical Skills:
E-commerce Platform Expertise : Proficiency in e-commerce platforms like Shopify, Magento, or WooCommerce, including leveraging platform features to improve conversion rates and customer experience.
Digital Marketing Tools : Strong knowledge of SEO, SEM, Google Analytics, and performance marketing tools like PMAX and SA360, along with social and programmatic advertising platforms.
CRM Systems : Expertise in managing CRM platforms like Salesforce, HubSpot, or other Customer Data Platforms (CDPs) to build and implement effective customer engagement and retention strategies.
Data Analysis & Reporting : Ability to use analytics tools (e.g., Google Analytics, Tableau, Power BI) to track KPIs, optimize digital marketing efforts, and inform decision-making.
UX/UI Optimization : Knowledge of user experience (UX) and user interface (UI) design principles to enhance website functionality, customer engagement, and overall online performance.
Technology & Project Management : Familiarity with project management tools (e.g., JIRA, Trello) and experience managing the implementation of new technologies, as well as the ability to oversee technology integrations and platform upgrades.
Your application will include the following questions:
Which of the following statements best describes your right to work in Australia?
How many years' experience do you have as a Head of Digital?
What's your expected annual base salary?
How much notice are you required to give your current employer?
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