Brand Management (Marketing & Communications)
About BankVic:
We are the small bank of big opportunity.
We exist to serve those who protect and serve our community. Founded 50 years ago by Victoria Police officers, we have since grown to over 120,000 members from the police, health, and emergency services. Because we're small, we each have a greater impact. We challenge ourselves to try new things. We aren't afraid to own our mistakes, or call something out.
As a certified B Corporation, we are committed to transparency, accountability, and working in the best interest of our members, community and each other. Being a small bank also means you can get involved in a broad range of work and gain exposure to parts of the organisation outside of your own team.
If you're seeking to make a difference and find purpose in your work, it's time to join us at BankVic.
The Role:
We are looking for an experienced Campaign Marketing Specialist to develop and deliver marketing strategies and campaigns to drive BankVic's growth. You will be responsible for the end-to-end management of strategy development, creative, delivery, and post-campaign reporting to support delivery of brand and acquisition campaigns, tactical promotional strategies and always-on conversion campaigns.
You will take the lead in executing compelling, innovative, integrated marketing campaign activity that leverages our paid, organic and partner channels. You will partner closely with our Sales, Digital and Product teams to ensure a seamless member experience when launching new products and services.
Key responsibilities:
Execute and deliver on the campaign plan in a timely manner.
Support the development and execution of brand campaign activity.
Leverage a deep understanding of the member purchase journey, including online behaviours and online/offline touchpoints to inform engagement opportunities.
Work closely with media agency partners to develop innovative media plans.
Monitor competitor marketing activity and seek out new opportunities.
Manage tracking and reporting on marketing activity results.
Effectively manage campaign marketing budgets, including tracking and monitoring forecasts.
Manage external agency and key partner relationships.
Partner closely with key internal stakeholders across all levels of the organisation.
Ensure adherence to risk management processes and controls.
To be successful in this role, you will have:
Demonstrated experience working in a similar marketing role within an agency or in-house environment.
Tertiary qualification in business or marketing or an equivalent degree of a similar nature.
Strong background in end-to-end marketing, campaign, media planning, creative production experience across print and digital mediums.
A working knowledge of Google Analytics and the ability to translate data.
Strong understanding of the digital customer journey, including digital performance metrics, channels, audience building and best practice.
Excellent communication and writing skills with demonstrated experience in the development of content strategy and content writing specifically for digital channels.
Stakeholder management and leadership skills and ability to influence.
Strong project management skills with ability to manage multiple marketing campaigns and projects.
About BankVic's benefits:
Discounts and savings off a range of our products and services
Ambulance Victoria Membership reimbursements
Flexible working arrangements
Employee assistance program
2 days paid volunteer leave
Ongoing professional development with access to study leave
Reward and recognition program
BankVic is committed to fostering an inclusive and diverse workplace. Your unique qualities make you an invaluable part of our team and make us stronger as an organization. If you need assistance or adjustments made to the recruitment process, please let us know and we'll do our best to make it easy for you to apply. If you think you would be a great addition to the BankVic team, we encourage you to apply even if you do not meet all the requirements listed.
If you're ready to join us in building a workplace where everyone can thrive, please click apply.
As part of our recruitment process, we require successful candidates to undertake background checks.
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