Digital Marketing Lead

Digital & Search Marketing (Marketing & Communications) Full time My client needs your digital performance expertise! Reporting to the Head of Digital, you will have a customer-first mindset.
The purpose of this role is to lead, manage and activate the delivery of the digital marketing initiatives to drive lead generation, nurturing and conversion through the customer lifecycle.
You are an experienced digital marketer with proven skills running integrated campaigns and a talent for crafting compelling messages.
Supported by a Digital Marketing Coordinator, you are skilled at growth marketing strategies using Paid Search, SEO, Meta and others to deliver relevant, timely and engaging messages.
What is on offer: 4 extra Long Weekends (4 paid days per year) Wellness dollars ($295 per year) Generous employee share scheme Learning and development A great culture and flexible working environment Generous parental leave policy Invitations to lots of fun events Responsibilities: Own the digital marketing strategy Manage, optimise and evolve the Lead Generation, Website and Third-Party Portal strategies to generate high quality enquiry through Meta, Google, REA, You Tube and other channels Develop a plan to drive enquiry in different segments of the market Lead the development of innovative digital marketing activities and paid digital media opportunities Tracking and reporting ad performance Brainstorming new strategies to achieve business goals Experience: 5+ years digital marketing experience in either an in house or marketing agency environment Hands on experience with growth marketing strategies using Paid Search, SEO, Meta and others Experience in developing and managing digital communications Excellent communications skills, both written and verbal Your application will include the following questions: How many years' experience do you have as a Digital Marketing Lead? Do you have lead generation experience? Which of the following statements best describes your right to work in Australia? #J-18808-Ljbffr