ABOUT US Family.
It means everything to us.
From our very first baby steps as a small Balwyn store in 1979, we've grown to become Australia's largest and best-loved baby retailer.
THE OPPORTUNITY As Baby Bunting continues its journey to be truly customer first, an opportunity has arisen for a highly organised and passionate Marketing Coordinator to play a critical role in our dynamic Category Marketing Team.
Reporting directly to the Senior Category Marketing Manager you will play a pivotal role in the execution of strategic marketing plans for the Travel & Feeding Customer Missions/ Categories and the Baby Bunting Brand.
You will be part of a collaborative and growing high performing team, driven to achieve positive business outcomes for Baby Bunting and to support Australian families & communities.
To be successful in this role, you will have a breadth of marketing experience, gained in a multi-channel retailer.
Primarily tasked with the seamless implementation of all marketing activities, this role will have a focus on: Assists the Marketing and Campaign Teams in the development and execution of ATL & BTL marketing campaigns in conjunction with internal & external partners, ensuring they are delivered on time and within budget.
Ensure consistent brand messaging and positioning across all marketing activities.
Track and report on campaign performance, using data-driven insights and recommendations for future improvements.
Assist in the development and implementation of strategies to increase customer engagement and loyalty, in partnership with the Loyalty & CRM team.
Develop and maintain strong relationships with external partners, such as suppliers, agencies, and media outlets to maximise customer and business opportunities.
Support the Marketing & Merchandising teams in coordinating growing product categories and implementing supplier media initiatives.
Responsible for Local Area Marketing, Community Partnerships and Baby Bunting Services marketing.
WHAT'S IN IT FOR YOU... In this exciting growth opportunity, you'll have a chance to learn from an experienced team, getting exposure to all elements of the marketing mix.
We're accelerating our growth across Australia and New Zealand, when we grow, you grow! We're making the most of flexible working, driving strong collaboration and supporting our teams virtually and flexibly - work 2 days from home.
We have a new Support Centre and National Distribution Centre based in Dandenong South, featuring modern technology and facilities including a team member hub, free onsite parking, wellness room, Basketball court, BBQ area and outdoor Table Tennis.
Employee & Family discount Paid parental leave Novated lease options available ABOUT YOU Bachelor's degree in Business, Marketing, Communications or a related field.
You will have a minimum of 3 years of experience in marketing, with a focus on category marketing or retail marketing or advertising agency experience working on a retail client.
Proven track record executing successful marketing campaigns.
Excellent communication and interpersonal skills.
Resilient and adaptable, with the ability to work in a fast-paced environment.
Creative thinker with the ability to develop innovative marketing solutions.
Experience in the retail or baby goods industry is highly desirable.
Proficiency in marketing tools and platforms (e.g., Google Analytics, CRM software, social media) is highly desirable.
Passion for customer-centricity and a dedication to delivering exceptional customer experiences.
Please note; Due to the intimate and personal nature of our work, successful applicants will need to undergo a National Police Criminal History check.
About the company At Baby Bunting, we're here every step of the way.
From daily strolls and mealtimes, to bedtime stories and play time, our range is built to nurture and love.
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