We're looking for an enthusiastic Marketer to join ZURU Toys Team and lead everything marketing for our APAC and Middle Eastern markets! This is a great opportunity for a consumer marketing professional to level up their career!
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascal + Friends, NOOD, BONKERS, Gumi Yum Surprise, and more!
YOUR ROLE
This individual contributor will lead development and execution of local consumer marketing campaigns for all brands, with the ultimate goal of driving product sales and delivering impactful and lasting brand experiences!
WHAT YOU'LL DO
Collaborate on strategic development and tactical execution of all local marketing plans for all brands within the ZURU toys portfolio under their responsibility (in line with established brand positioning) on assigned regions: APAC and Middle East.
Build marketing strategy in alignment with market vision and goals. Strong coordination with Country Manager to define investments and priorities.
Management of local agencies/partners where needed - media, translation, VOD partners, etc.
Assess the effectiveness of marketing campaigns under his/her responsibility: organise postmortem and present key takeaways along with strong understanding of local consumer behaviours and demographics.
Create presentations that summarise key information on brand and marketing activities in creative and visual ways.
Develop creative briefs for global brand teams and media agencies to work on digital, print, TVC, web and other campaigns.
Work with Global Brand teams with regards to digital, social and influencer marketing.
Establish, design and follow current and new processes to connect global teams with local needs in order to execute with excellence to drive POS and gain market share.
Work with licensors to provide regular updates on marketing plans and identify potential partnerships.
Ensure commercial budget adherence and invoice processing for each marketing, trade marketing and commercial initiative.
Collaborate with Brand/Commercial team partners to keep up to date on product launches, retail exclusives, etc. and adjust marketing plans accordingly.
Provide event management support when needed, primarily gathering pertinent information and development of brand collaterals.
Weekly review and report trends, sales data and consumer behaviours.
Manage the relationships with global marketing teams to develop local campaign assets and ensure territory initiatives are on brand.
WHAT YOU'LL BRING
Bachelor's degree in Marketing, Advertising, or equivalent will be preferred.
3-5 years of experience in consumer or brand marketing, preferably in consumer products industry.
You have advanced understanding of standard marketing techniques including social media, digital and influencer marketing.
Knowledge of retail landscape in assigned region(s) and experience in Project Management.
Ability to take conclusions to problem solve and create a plan to reach the goal.
You are able to present actionable insights to cross functional teams.
Strong verbal and written communication skills. Solid proficiency in MS Office, Excel, G Suite. Figma experience a plus.
Highly organized and efficient. Ability to thrive in a high-pressure and time-sensitive environment and can easily adapt to shifting priorities.
Experience with digital marketing tactics, planning & reporting.
Ability to work effectively across different teams, departments, and third parties.
Exceptional verbal and written communication skills and excellent attention to detail.
LIFE@ZURU
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won't find anywhere else.
We recognise that ZURU's success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.
WHAT WE OFFER
Culture for Growth
Health & Well Being Benefits (including an onsite 24/7 gym)
Global Opportunities
Surrounded by an A Player Team
Competitive Remuneration
Furry Office Friends
Lots of fresh fruit, coffee, pals fridge and more
ZURU – Tomorrow Reimagined
ZURU.com
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