Digital & Search Marketing (Marketing & Communications) Company Type: Media and Marketing Agency Role: Senior Digital Media Manager Client Type: Ecom | Retail Location: Melbourne Employee Benefits: Modern Office: State-of-the-art office with easy access by public transport.
Gym Membership: Complimentary membership Flexibility: Work-from-Home Fridays.
Learning Opportunities: Monthly Learn & Lunch events.
Industry Engagement: Regular participation in industry events and parties.
About Us: Here, we thrive on delivering innovative and results-driven marketing solutions.
Our focus is on providing cutting-edge digital strategies for our clients, driving growth through media excellence.
We're looking for a Senior Digital Media Manager to join our team and lead strategy, planning, and client communications for a high-profile e-commerce/retail client.
Role Overview: The Senior Digital Media Manager will focus on driving measurable results across digital channels.
The role encompasses strategic planning and execution, client communications, and team management, ensuring successful campaign outcomes.
Responsibilities: Develop comprehensive digital media strategies tailored to the client's e-commerce/retail objectives.
Lead cross-channel media planning, ensuring cohesive integration across platforms, including Social, Programmatic, BVOD, Video, Display, and Partnerships.
Analyze performance data to provide actionable insights and optimize campaign strategies.
Stay updated on industry trends to inform innovative media approaches.
Client Communication & Reporting: Serve as the primary point of contact for client communications, delivering insights, campaign updates, and strategic recommendations.
Present performance reports and strategy proposals to senior-level stakeholders, ensuring alignment with client goals.
Build strong relationships with clients, acting as a trusted advisor on digital media strategies and performance.
Team Management & Campaign Management: Mentor and guide junior team members, fostering a collaborative and results-driven environment.
Oversee the execution and optimization of campaigns across digital tools, focusing on Social Media, Programmatic, Search, and Video.
Implement A/B testing, targeting strategies, and bid management to improve campaign efficiency.
Collaborate with creative, analytics, and account teams to ensure seamless execution of strategies.
What we are looking for: Experience: Minimum 4+ years in digital media management, preferably within a media or marketing agency environment.
Experience in e-commerce/retail digital marketing.
Proven track record in developing and leading media strategies across multiple platforms.
Skills: Expertise in digital platforms including Programmatic, Social Media (Meta, Tik Tok, Linked In), Search (Google, Bing), BVOD, Video, Display, and Partnerships.
Exceptional client management skills, with experience presenting to senior-level stakeholders.
Proficiency in media planning tools and analytics platforms.
Strong analytical skills and ability to interpret data to inform decisions.
Other Qualities: Excellent communication skills - both written and verbal.
Collaborative and team-oriented with leadership capabilities.
Passion for staying ahead of industry trends and innovations.
Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds, and people living with a disability.
If you require an adjustment to the recruitment process, including the application form in an alternate format, please contact me on the above contact details.
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