Senior Marketing Data Analyst

Senior Marketing Data Analyst
Empresa:

Tala


Detalles de la oferta

About Tala Tala is on a mission to unleash the economic power of the Global Majority – the 4 billion people overlooked by existing financial systems.
With nearly half a billion dollars raised from equity and debt, we are serving millions of customers across three continents.
Tala has been named by the Fortune Impact 20 list, CNBC 's Disruptor 50 five years in a row, CNBC 's World's Top Fintech Company, Forbes' Fintech 50 list for eight years running, and Chief's The New Era of Leadership Award.
We are expanding across product offerings, countries and crypto and are looking for people who have an entrepreneurial spirit and are passionate about our mission.
By creating a unique platform that enables lending and other financial services around the globe, people in emerging markets are able to start and expand small businesses, manage day-to-day needs, and pursue their financial goals with confidence.
Currently, over nine million people across Kenya, the Philippines, Mexico, and India have used Tala products.
Due to our global team, we have a remote-first approach, and also have offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.
Most Talazens join us because they connect with our mission.
If you are energized by the impact you can make at Tala, we'd love to hear from you! We are seeking a data-driven Senior User Acquisition Specialist to expand our user base through paid, organic and analytical initiatives.
This role requires a strong understanding of various acquisition channels, a passion for data analysis and a proven ability to deliver results.
What You'll do? Data Analytics: Translate complex data into actionable insights, automate reporting and build dashboards to track key performance metrics like CPA, ROAS and LTV.
Market Intelligence: Analyze market trends, competitor strategies and consumer feedback to identify acquisition opportunities across various channels (e.g.
Facebook Ads, Google Ads, organic search).
Paid User Acquisition: Optimize paid advertising campaigns towards clear ROAS targets, manage ad creatives briefing and rotation, track KPIs, and collaborate with creative teams and agencies to drive user growth.
Organic User Acquisition: Improve organic visibility through App Store optimizations and other initiatives.
Global Working Culture: This role will support multiple time zones and countries with working hours from 2 pm - 10 pm CST.
It requires an interest in global customer insights.
What You'll Need Strong analytical and problem solving skills.
Experience in SQL and data visualization tools (e.g.
Looker). Experience with marketing analytical tools and MMPs (Google Analytics, Adjust) is a strong plus.
Prior experience with managing paid marketing campaigns or building analytics solutions for marketing teams is a strong plus.
Fluency in Spanish and English, alongside excellent communication and collaboration skills.
3+ years of experience in data analytics and A/B testing.
3+ years of experience in user acquisition or digital marketing.
Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy.
We strongly believe that inclusion fosters innovation and we're proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience.
We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
#J-18808-Ljbffr


Fuente: Jobrapido_Ppc

Requisitos

Senior Marketing Data Analyst
Empresa:

Tala


Digital Performance Specialist - Vic

Ray White is a household name in Australia and New Zealand, a name synonymous with the property and real estate industry, home loans and mortgages and insura...


Desde Ray White Kingsford - Pando

Publicado 24 days ago

Marketing Co-Ordinator

Marketing Co-ordinator Our client is currently seeking a Marketing Co-ordinator to join them on a permanent basis. They are based in Swindon. On offer for th...


Desde Antony James Recruitment Ltd - Pando

Publicado 24 days ago

Seo Specialist Remote Job

SEO Specialist Remote Job in Shockbyte. Shockbyte is Asia Pacific's biggest gaming server host and is known for its extensive game support. We have serviced ...


Desde Dailyautojobs.Com - Pando

Publicado 24 days ago

Marketing Executive

Our client is at the forefront of retail and property innovation, shaping dynamic spaces where people shop, work, and play. With a diverse portfolio of prope...


Desde Food And Wine - Pando

Publicado 24 days ago

Built at: 2024-10-07T04:24:43.719Z