Company Type : Digital Marketing AgencyClient Type: B2 B, Tech & ConsultingRole: Senior SEO SpecialistLocation: Melbourne *Please mention your VISA Status/Working Rights in your resume* Why work for this agency Multiple awards won for their culture and amazing place to work. State-of-the-art office, very easily reachable by trains and trams. Quality Coffee onsite + Friday Drinks & Snacks every week. A dedicated budget set aside for your professional & personal growth. Mental Health leave on top of your annual leave. Set career path for you to become an SEO Manager in the future. Pet-Friendly office Employee Discount Package (Phones, electronics, gym, etc.) Amazing Tier-1 client campaigns to work on. About the Role Technical Implementation (40%) Perform regular technical audits to identify and resolve issues affecting search engine crawlability and indexing. Implement optimization of web content, including meta tags, headers, and body text, for targeted keywords. Ensure website architecture, URL structure, and internal linking are optimized for search engines. Execute promotion of content across various channels to generate backlinks. Utilize tools like Google Analytics, Search Console, and other SEO tools to monitor and analyze website performance. Generate regular reports on SEO performance, including key metrics like traffic, rankings, and conversions. Measure the return on investment for SEO activities and adjust strategies accordingly. Client Communication (20%) Act as a point of contact for clients regarding SEO matters, providing updates, insights, and recommendations. Provide regular reports to clients on SEO performance, including key metrics like traffic, rankings, and conversions. Offer insights and recommendations based on performance data to help clients understand the impact of SEO efforts. Educate clients on SEO best practices and the importance of various SEO activities. Provide ongoing support and guidance to clients to ensure they understand and are satisfied with the SEO strategies being implemented. Planning & Strategy (40%) Develop comprehensive SEO strategies tailored to each client's business goals, industry, and target audience. Conduct thorough market and competitor analysis to identify opportunities and threats. Plan the optimization of web content, including meta tags, headers, and body text, for targeted keywords. Plan the integration of social media platforms to enhance off-page SEO efforts. Identify high-value keywords and phrases that align with clients' goals. Collaborate with content creators to produce link-worthy content and plan its promotion across various channels. Requirements Must have 2+ years of experience working with SEO preferably in a digital agency environment. In-depth knowledge of SEO principles , including on-page, off-page, and technical SEO. Proficiency in keyword research tools like Google Keyword Planner, Ahrefs, SEMrush, and Moz. Understanding of website architecture , HTML, CSS, Java Script, and how they affect SEO. Experience with tools like Screaming Frog, Deep Crawl, and Google Search Console. Proficiency in using Google Analytics, Google Data Studio, and other analytics tools to monitor and report on SEO performance. Familiarity with popular e-commerce platforms like Shopify, Magento, Woo Commerce, and Big Commerce, and understanding how to optimize these for SEO. Knowledge of conversion rate optimization techniques to improve user experience and increase conversions. Understanding of mobile SEO best practices and optimization techniques. Excellent verbal and written communication skills to interact with clients and present SEO strategies and results clearly. Bonus if you have certifications with Google Analytics, Moz or SEMrush. Non-technical skills important for this job Communication Skills Project Management Skills Critical thinking & Problem Solving Adaptability & Continuous Learning attitude #J-18808-Ljbffr