Social & Influencer Director (Division Lead) WPP Beauty Tech Labs is a bespoke team embedded in Wavemaker.
It pulls in the best talent and practices from the group as required (both Group M and WPP).
Wavemaker is our name, our mission and our method.
We believe there is always a better way to grow.
Our attitude, Positive Provocation, is defined by the idea that what got you here, won't get you there.
Today that seems more appropriate than ever.
We don't provoke for the sake of it, we provoke to create innovative and better outcomes for our clients.
This attitude is behind our growth, helping us attract and retain some of the most iconic brands across ANZ.
We are currently the B&T Media Agency of the Year; Campaign Asia's Influencer Marketing Agency of the Year; Australian Influencer Marketing Council's (Ai MCO) Influencer Agency of the Year; Tik Tok's Media Agency of the Year.
Across 2022 and into 2023 we have won at the MFA Awards, AIMCO Awards, B&T 30 under 30, B&T's Women In Media Awards, Festival of Media Global, Campaign Women to Watch, Mumbrella Travel Marketing Awards, Media Week, Festival of Media Cause, Un Ltd Hall of Good, Campaign Asia, DRUM Awards.
Why This Role is Exciting: Work with the Biggest Names in Beauty : From L'Oréal Paris to Maybelline and Kiehl's , you'll lead influencer marketing for the world's most iconic beauty brands and categories.
Drive Industry Innovation : Push the boundaries of social media, beauty tech, and influencer marketing by leveraging cutting-edge strategies and emerging platforms.
Lead Powerful Collaborations within the Division : As the link between internal teams and key stakeholders across L'Oréal Groupe's prestigious brands , you'll orchestrate seamless collaboration at scale.
Influence & Impact : Shape how we engage with influencers, clients, and partners, playing a key role in how we evolve the way beauty brands connect with audiences.
What You'll Do: As the Social & Influencer Director for the prestigious L'Oréal Groupe, you will be responsible for driving influencer strategy and planning, managing talent negotiations, and leading a high-performing team to deliver outstanding influencer marketing results.
This role requires a strategic leader who can balance creative innovation with data-driven decision-making.
The role of the Social & Influencer Director is to lead one of 3 divisions (CPD, LUXE, LDB & PPD) within the team and collaboratively work with the other Directors in the team to operate as ONE L'Oréal.
Your Responsibilities: Leadership: Lead the social and influencer marketing division, providing direction and strategic vision to the team.
Talent Negotiation: Lead negotiations with talent agents and influencers, ensuring partnerships are aligned with brand values.
Accountability: Drive ideas that strategies in content that reward key KPI's and metrics.
Team Management: Manage and mentor a team of social and influencer marketing professionals.
Strategy & Planning: Develop and execute the annual influencer marketing strategy.
Campaign Oversight: Oversee the development, execution, and optimisation of influencer campaigns.
Budget Management: Lead budgeting processes for influencer marketing initiatives.
Reporting & Analytics: Oversee reporting on campaign performance.
Skills You Bring: Expertise in Social & Influencer Marketing: Deep experience in digital/social and influencer marketing.
Management: Experience managing a team with a strong track record.
Planning & Strategy: Planning experience in Influencer Marketing.
Strong Communication & Client Skills: Thrive in client-facing roles.
Passion for Beauty & Innovation: Understand how social media and technology are transforming the industry.
Can-do attitude and solution-based thinking: Understand the fast-paced nature of social and influencer marketing.
Wavemaker - Inclusive policies Flexible work environment Inclusive parental leave policy Discounts and corporate benefits Continuous training and development opportunities Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria.
Here, we strongly encourage you to apply if you're interested: we'd love to know how you can positively impact our team with your experience! Apply Now for WPP's Beauty Tech Labs and join the future of beauty marketing for L'Oréal Groupe.
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