About Infosys: Infosys is a global leader in next-generation digital services and consulting.
We enable clients in 56+ countries to navigate their digital transformation.
With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey.
Location: Any Mainland Australian Capital City Short Description: We are looking for an experienced Conversion Rate Optimiser (CRO Specialist) to join our dynamic team.
In this role, you will be responsible for driving data-informed decisions that enhance our website performance and customer journey.
Key Responsibilities: Develop and execute CRO strategies aimed at improving conversion rates, user experience, and website performance.
Analyse data from multiple sources (Google Analytics, heat maps, session recordings, etc.) to uncover optimisation opportunities.
Plan, create, and manage A/B, multivariate, and split tests to enhance landing pages, product pages, and conversion points.
Collaborate with marketing, design, and development teams to design and implement CRO experiments.
Monitor test performance, analyse results, and provide actionable insights for ongoing optimisation.
Conduct customer research to identify pain points and motivations using surveys, user testing, and interviews.
Create detailed reports that summarise test results, insights, and recommendations for continuous optimisation.
Stay up to date with the latest CRO trends, tools, and best practices to ensure innovation.
Optimise website copy, layout, and design elements to boost user engagement and conversion rates.
Support SEO efforts to ensure conversion optimisation aligns with search engine best practices.
Specializes in improving the front-end of the e-commerce platform's ability to convert visitors into customers or leads by enhancing the user experience and interface.
Works closely with UX designers, marketers, and data analysts to identify opportunities for improvement and implement solutions that drive conversions.
Responsibilities include running A/B tests, optimizing page performance, refining site navigation, and enhancing mobile responsiveness.
Also streamlines user journeys by reducing friction, such as simplifying checkout processes, and integrating trust signals to boost customer confidence.
Qualifications and Skills: 8+ years of experience in performance marketing, digital optimisation, and conversion rate optimisation.
Proficiency with CRO tools and platforms (e.g., Google Analytics, Optimizely, VWO).
Strong understanding of user experience (UX) principles and website performance metrics.
Excellent analytical skills and the ability to translate data into actionable insights.
Experience working in enterprise level, cross-functional teams, including design, development, and marketing.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
A collaborative and innovative mindset, with a passion for delivering measurable results.
Why Join Us? Opportunity to work on challenging projects that drive business growth.
Collaborate with talented professionals across design, development, and marketing teams.
Flexible working arrangements – work from any mainland Australian capital city.
Be part of a company committed to innovation and continuous improvement.
If you're ready to take the next step in your CRO career and thrive in a dynamic, data-driven environment, we'd love to hear from you! #J-18808-Ljbffr