Brand Management (Marketing & Communications) Reports to: GM - Brand & Business Development Award: Level 6, Social, Community, Home Care & Disability Services Award 2010 Location: Minus18 Office at the Victorian Pride Centre, 79-81 Fitzroy St, St Kilda VIC.
This role includes on-site and work from home arrangements.
Salary: $115,645.93 Full Time Salary Package (Non-PBI Equivalent) + Super - includes: Base Pay: $106,387.84 Up to $6,385.95 in tax-savings via our offered charity salary packaging.
$2,872.14 allowances and cash benefits + Super Applications Close: 6 October 2024 FLEXIBILITIES & ACCESS Status: This role is offered at Full Time.
Minus18 is exploring the potential of a 4 Day Work Week Trial.
More information on this can be provided within the interview stage.
Leave: We offer 5 weeks of paid leave each year, including once-off paid Gender Affirmation leave.
Start Time: Flexible start times between 8:00 am - 9:30 am.
Location: Our office is located at the Victorian Pride Centre in St Kilda, an exciting purpose-built space for LGBTQIA+ community organisations.
ABOUT US Minus18 is Australia's charity improving the lives of LGBTQIA+ youth.
We support LGBTQIA+ young people through events and digital platforms and provide fee-for-service LGBTQIA+ inclusion training to schools, businesses, and community organisations.
ABOUT THIS POSITION The Brand Marketing Manager will be an architect of our brand voice, audience strategies, and visual identity.
This new role will be responsible for the development and execution of a multichannel brand strategy across platforms evolving our visual and written identity in alignment with our mission.
This role will lead our campaign development for key moments of LGBTQIA+ inclusion and ensure campaign effectiveness by reviewing performance to ensure optimal growth and reach.
Additionally, this role will manage the Marketing Team Lead and, in the future, the Graphic Designer, ensuring alignment to our priorities and consistency in our brand guidelines.
MAJOR RESPONSIBILITIES Brand Strategy Design, implement, and optimise a multichannel brand strategy across platforms and audiences.
Define and maintain clear brand guidelines and visual identity.
Monitor, analyse, and manage brand performance to identify opportunities for growth.
Drive annual planning processes cross-functionally, setting clear KPIs and targets for Brand & Marketing.
Measure and maintain alignment of our mission, storytelling, values, and strategic direction with our visual and written identity.
Marketing & Brand Operations Be responsible for the day-to-day operational management of the Marketing & Brand function.
Lead and develop a team culture of high performance.
Manage and coach your direct reports providing development opportunities and upskilling.
Oversee Minus18's brand and marketing materials to ensure quality writing, design, and promotion.
Campaigns & Performance Develop & lead clear launch strategies for each campaign.
Conduct regular campaign and market research ensuring audience segmentation is current.
Manage priority messaging and communications.
Report and review campaign performance to highlight areas to optimise.
KEY SELECTION CRITERIA The ideal candidate has: Previous experience managing a multi-disciplinary marketing or brand team.
Demonstrated ability to develop and execute a comprehensive brand strategy.
Proven track record of successful campaign planning and implementation.
Demonstrated organisational and project management skills.
Demonstrated lived experience and understanding of diverse identities within the LGBTQIA+ community.
Demonstrated passion for Minus18's mission.
ROLE REQUIREMENTS A successful Police Background Check and Working With Children Check (WWCC) are required for this role.
Proof of full COVID-19 vaccination status.
HOW TO APPLY To apply for this role, please send us: A copy of your CV; A short pre-recorded video (max 5 min) introducing yourself and responding to the key selection criteria.
We encourage people in our strategic priority groups to apply and to let us know if any special assistance is required during the application process.
#J-18808-Ljbffr
