Job type: Full time / Ongoing - full time Organisation: Country Fire Authority Salary: Salary not specified Occupation: Communications, Marketing and Media Reference: VG/1821782 Located at CFA Headquarters, Burwood East Full time, Ongoing The CFA are proud of the work we do, protecting lives and property, 24 hours a day, 7 days a week.
With over 51,000 volunteers CFA strives to be an organisation of choice for volunteers and employees.
We embrace individuals with diverse skills, experience and backgrounds, recognising the unique value they bring to CFA.
About the Role CFA is inviting applications for the role of Digital Content Advisor within our Communications & Stakeholder Relations team.
This position plays a vital role in enhancing our web-based services for both members and the broader community.
The Digital Content Advisor will focus on improving the functionality and performance of CFA's Elastic Search across platforms, including Members Online (our intranet), the CFA website, and the Pocketbook App.
Your work will directly contribute to refining and enhancing the user experience on these digital platforms, ultimately keeping Victorians informed.
Key Responsibilities: Optimise digital copy and landing pages for SEO, ensuring relevant metadata aligns with content.
Conduct and assess ongoing keyword research and opportunities for expansion.
Collaborate with internal/external stakeholders and support content owners to enhance SEO in content creation.
Work with Communications, Stakeholder Relations, and ICT teams to identify and solve issues.
Provide advice on platform upgrades, operability and user interface improvements.
Strategically monitor and manage search indexing across CFA platforms.
Analyse data to offer evidence-based recommendations for digital platform improvements.
Develop and utilise Google Analytics and Google Tag Manager for actionable insights.
Stay informed on market trends to drive search program growth and enhance platform performance.
Support and contribute to strategic digital initiatives, including SEO content manipulation and editing to improve search ranking.
About You: Our ideal candidate will be able to demonstrate the following: Knowledge of ranking factors and search engine algorithms.
Experience with Google Analytics.
Proven experience and skill in developing content for relevant intranet pages.
Capability to implement strategic objectives within the duties of the role.
Working knowledge of HTML and CSS.
Problem-solving skills and ability to adapt to changing circumstances.
Good written and verbal communication skills and interpersonal skills, with the ability to develop effective relationships.
Understanding of CFA or another similar volunteer-based organisation is desirable.
Why choose CFA: Meaningful Purpose: Your contribution truly makes a difference.
Work-Life Balance: Paid parental leave, generous leave provisions.
Growth Opportunities: Learning and development.
Flexibility: Hybrid work options with flexible work arrangements.
Discounts: Emergency Memberlink discounts on various services.
Wellbeing Focus: Healthy for Life programs, flu vaccinations.
Member Assistance Program: Access support across 8 service pathways.
Your Application: Click the 'apply' button to access our online application form.
Here you will be asked to provide personal and contact details and respond to employment-related questions.
When applying for a position with CFA, please submit a cover letter and resume that demonstrates your qualifications, experience, key attributes and skills required for the position.
Pre-employment Checks: Offers of employment will only be made to candidates who: Successfully complete a National Police History Check, Working Rights Check and hold a valid Working with Children Check.
CFA is committed to creating and maintaining a diverse, inclusive, and safe volunteer and work environment.
Our aim is to have a volunteer and paid workforce that reflects the community it serves.
First Nations people, women, people of all ages, with disabilities and culturally and linguistically diverse people are encouraged to apply.
If at any stage of the recruitment and selection process you require an alternative format to the application material or reasonable adjustment to the interview arrangements, please don't hesitate to contact the person listed on the ad or alternatively, email The Country Fire Authority (CFA) values your privacy.
We will use the information you provide when you are applying for employment with us for the purpose of recruitment, selection, evaluation and appointment and to report on anonymised key metrics (e.g.
diversity).
The information we collect will be handled in accordance with privacy laws, including the Privacy and Data Protection Act 2014.
#J-18808-Ljbffr
