STIHL is a family-owned company, with a global reach and a large Australian presence. Known for their high-quality products and a strong reputation for reliability and state-of-the-art German engineering technology, STIHL has grown to be a household name and is the number one chainsaw brand worldwide. Voted Australia's most trusted brand of Outdoor Power Equipment. Employing over 110 great talents in Australia, they distribute through an extensive network of more than 600 specialist dealers in both rural and metropolitan markets. STIHL recognizes that its people are its greatest asset - we invest in their growth and development and are committed to promoting a highly engaged and high-performance culture. The brand STIHL is Australia's most iconic Outdoor Power Equipment brand, Rated #1 in the industry also holding the coveted title of Australia's Most Trusted Brand of Garden Power Tools. STIHL stands for cutting-edge technology that makes it easier to work in and with nature. That started with the development of the first chainsaw, shortly after the company was founded – and is something STIHL has demonstrated again and again ever since. That is through the efforts of those people who work today with the same pioneering spirit as company founder Andreas Stihl. And that reputation is confirmed by innovative, pioneering and contemporary products and solutions in the petrol-driven segment, as well as in battery technology, digital solutions, robotics and artificial intelligence. About the role Due to a recent internal promotion, we are recruiting a Head of Marketing who will lead the Marketing function to champion the STIHL brand identity, brand proposition and brand WHY to develop an activity program which drives consumer demand, market share and delivers on the business plan. This role has direct responsibility for the implementation of brand strategy, development and nurturing of CX, a digital ecosystem and Ecommerce platform launch. The position is responsible for developing a deep understanding of consumer segments and how to target them as well as pioneering new platforms to continuously evolve touchpoints in line with customer behaviours and Dealer network excellence. The incumbent will work closely with the Executive team to ensure alignment, collaboration and seamless execution of initiatives across the business and holds significant Budget and P&L responsibility. Key relationships Reporting to the Australian Managing Director. The role works closely with the Executive team and with Sales, Product, Retail team to drive flawless execution of Marketing strategy with both internal audiences and the Dealer network. Liaison with personnel from German HQ will be required, as will be working with external agencies for campaigns and communications to optimize brand footprint in the Australian market place. Head of Marketing to work closely with Head of Retail Experience on all elements of the consumer path to purchase. Key responsibilities Work closely with Executive Team exhibiting the STIHL Australia values, leadership principles to achieve the Vision and Mission for market leadership through Dealer operational excellence. Manage, develop and implement the marketing strategy to drive consumer demand and deliver the business plan KPIs, to be the market leading OPE brand in the market. Lead, develop, and coach the performance of Marketing team demonstrating Team critical behaviors at all times while providing clear direction and clarity. About you Minimum of 15 years' experience in Marketing within a global or multi country remit. Business or Marketing Tertiary qualification. Strategic planning experience in B2 B and B2 C channels across Retail. Extensive Brand, Creative, Media, Social, Content and PR strategy to create winning demand generation CX. Complex cross functional project management experience. Development and management of Ecommerce platforms as well as maximizing revenue through platform. Strong understanding of matrix structures between global and local subsidiaries. Demonstrated Leadership capability. Strong analytical and reporting abilities. Effective problem solving and negotiation skills. Excellent communication and interpersonal skills. What we offer At STIHL we offer so much more. We genuinely care about our team's satisfaction and engagement. Market competitive remuneration package reviewed annually (base, super, annual bonus). Health insurance subsidy up to $2400 per year (couple/family). Superannuation Co-contribution Program. Income protection insurance. Gym Subsidy of $290 per year. Birthday Leave. Purchase Leave. Volunteer and charity programs. Social club and other work events to bring our people together. Employee Assistance Support (counselling) to you and your family. Clear organisational strategy cascaded into teams so that you know what success looks like. Supportive and people focused culture. Opportunity to be heard and provide ideas and feedback. Flexible working arrangements. Strong business performance to sustain personal and professional growth and development. Staff discounts. Employee recognition program. End of year Celebration and Company Awards night. Applications close at 11pm on the 6 October 2024. Apply online with your CV and cover letter.
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