Position Summary
We are seeking a marketing and business development adviser to join our team and help us grow our client base and revenue. You will be responsible for developing and implementing marketing and business development strategies with a focus on our rapidly evolving sector approach, as well as supporting the firm's overall brand and reputation. You will work closely with the partners and managers of the sector groups, as well as the national marketing team.
Key Responsibilities
Develop and execute marketing and business development plans for the industry groups, aligned with the firm's strategic objectives and market opportunities.
Conduct market research and analysis to identify and prioritise target clients, sectors, and opportunities.
Attendance at marketing / BD meetings to progress planned initiatives and make recommendations on best practice activities.
Plan and coordinate marketing and business development activities and events, such as webinars, seminars, conferences, newsletters, and social media, working in collaboration with the national team.
Monitor and report on the performance and return on investment of marketing and business development initiatives.
Manage agreed sponsorships and partnerships to ensure maximum benefit received.
Work with the national marketing team to implement national projects.
Collaborate and communicate effectively with the industry leaders and teams, as well as the national marketing team.
Support the development and maintenance of the firm's brand, reputation, and thought leadership in the industry.
What You Need to Be Successful in This Role:
Advanced PC skills, including experience with marketing automation and CRM software.
Relevant Tertiary qualification – Business or Marketing.
Understanding of marketing philosophies and practices.
Ability to develop strong relationships and manage expectations with internal and external stakeholders.
Understanding of professional services and a multi-stakeholder environment.
Experience in developing go-to-market sector-based approaches.
RSM offers the combined benefits of a big firm including extensive networks, training and career opportunities – within a highly supportive, people-oriented workplace. This combination provides a great environment to build skills and confidence. We help our people achieve to their best.
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