Performance Director (SEM, Social, Display)
Role:
Performance Media Director
Channels:
SEM, Social, Display
Location:
Melbourne
Company Type:
Digital Agency
Salary:
130K to 140K Package (Including Super)
Why work with this agency:
Award-winning agency with multiple awards won from Adnews, MFA & Mumbrella.
Full-Service Media Agency offering both Online & Offline Media
State-of-the-art office located 50m from Public transport.
Heaps of public restaurants & cafes close by.
Tier-1 Clients across multiple verticals like E-commerce, Retail & Fashion Brands
Paid Paternity Leaves
Friday Night Drinks / BBQs + Annual Christmas Party + Annual Christmas in July dinner
A dedicated budget is allocated for your Personal & Professional training.
Employee discount packages with various retailers.
What we are looking for:
7+ years' experience in digital marketing working in an agency.
A proven history of effectively executing digital campaigns and initiatives across Paid Social, Paid Search, and Display advertising for diverse clients.
Experience in leading digital teams, managing cross-functional project groups, and fostering a collaborative team environment.
Excellent client service skills, with the ability to build and maintain strong relationships with key stakeholders.
Leadership skill in conceptualizing and implementing high-level strategic initiatives that align digital marketing with the broader goals of the agency.
Demonstrated experience in successfully driving strategic initiatives and adapting to the rapidly evolving digital landscape.
Understanding of budgeting, forecasting, and financial management as they relate to digital projects and marketing campaigns.
Proficiency in measuring the effectiveness of digital strategies in terms of ROI and other performance metrics.
Excellent analytical and problem-solving skills to navigate complex challenges in digital marketing.
Ability to foresee industry trends and align them with the agency's future growth.
There are 5 Parts to this role:
Team Leadership and Development:
Recruit, train, and manage a team of Digital specialists. Create a dynamic team environment that encourages professional growth and innovation.
Foster ongoing education and training for team members to ensure they are proficient in the latest media buying tools and strategies.
Conduct regular performance reviews and provide constructive feedback to team members, helping them align with agency goals and improve their skills.
Strategic Planning and Execution:
Design comprehensive media buying strategies that align with the client's marketing goals, focusing on maximizing ROI across paid search, paid social, and programmatic buying.
Allocate and manage budgets efficiently across campaigns and platforms to ensure optimal spend and performance. This includes forecasting and adjusting spends based on performance and market changes.
Implement cutting-edge technologies and methodologies in performance media. Regularly test and iterate on advertising approaches to stay ahead of industry trends and achieve the best results for clients.
Operational Management:
Oversee the creation, execution, and optimization of media campaigns. This includes setting KPIs, continuous monitoring, and tweaking campaigns to ensure they meet or exceed these performance indicators.
Utilize advanced analytics to track campaign performance and generate insights. Prepare detailed reports for internal stakeholders and clients, illustrating campaign results and offering strategic advice based on data.
Ensure all media buying adheres to industry standards and best practices, including privacy laws and platform-specific guidelines.
Client Relationship Management:
Serve as the senior point of contact for clients regarding performance media strategies. Regularly update clients on campaign progress and strategic shifts.
Work closely with clients to understand their business objectives and tailor media buying strategies to their specific needs.
Quickly address any client concerns or issues that arise related to media campaigns, maintaining high levels of client satisfaction.
Industry Engagement:
Establish oneself and the agency as thought leaders by contributing to industry publications, speaking at conferences, and participating in webinars.
Build and maintain relationships with media vendors, platform representatives, and industry peers to leverage for better service and insights.
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