Will you actively create a healthier future for tomorrow?
At Medibank we're encouraged to think big. We have a clear purpose to impact better health outcomes for our customers, patients, and our community.
We celebrate diversity of thought because we want to make better decisions for our customers. As we work towards our goal of better health for better lives, we value the knowledge and contribution of Aboriginal and Torres Strait Islanders. We are working hard to create an inclusive workplace and develop Indigenous careers.
The Opportunity
We are on the hunt for a creative and passionate Social Media Marketing Manager with a specialisation in video and creator marketing to join our team to take on a 12-month fixed term parental leave cover. We're looking for an incredible human who loves making and shaping innovative social video content and leveraging creator and influencer partnerships.
This position will drive the evolution of our creator and short form video strategies, ensuring that it effectively supports broader marketing goals and enhances Medibank's brand visibility and preference amongst target audiences on key channels and placements such as TikTok, Instagram Reels, and YouTube Shorts.
In bringing this to life, you'll also work closely with agency partners to identify, recruit, and cultivate strong relationships with relevant creators and influencers, as well as working with internal stakeholders to bring ideas to life.
You'll be joining the Integrated Brand team who manage and deliver the Paid, Owned, and Earned strategy for Medibank, and will work in tandem with the wider social media team, comprising another Social Media Marketing Manager and Social Media Marketing Specialist.
You will contribute to making a huge impact on the health of our people, members, and all those who will join us in the future – making Medibank famous for helping Australians live better along the way.
Day to day, this role would see you:
Deciding if your day is best spent working from home or in the office – we don't go for mandated office attendance days here at Medibank.
Develop and execute measurable creator and influencer marketing strategies and campaigns to drive brand awareness and engagement, and to shift the dial on consideration and preference.
Negotiate partnerships and contracts with creators and influencers/agencies/talent managers.
Develop and implement comprehensive social media marketing campaigns for TikTok and other vertical video placements like Instagram Reels and YouTube Shorts.
Partner with Finance and the wider team on annual social budget forecasting and initiatives planning, and managing your own allocation of this.
Track and measure campaign performance, analysing ROI and identifying opportunities for optimisation.
Encouraging others to recharge their batteries, whether through a walking meeting, a lunchtime yoga class, or logging off early to catch up with a friend.
What about you?
This role would be a perfect match for a seasoned, creative professional who is obsessive about socials and has experience in TikTok and crafting compelling short-form social video content - please be sure to highlight these skills in your application for us. Experience in managing relationships with agencies and creators is also essential. You'll need to be comfortable with managing a budget, as well as ensuring that tasks are running to time and cost. An effective storyteller, you will be able to bring together people, ideas, and insights to achieve great results for the business.
A career with us
At Medibank, we believe work is something we do, not somewhere we go. Our modes of working – Collaboration, Connection, and Concentration – help inform how your day is structured and where you choose to work will vary, depending on your role and requirements.
The wellbeing of our employees is our priority. We encourage you to talk to us about any additional support you may require during the recruitment process, as well as how this role can be flexible for you. We encourage applications from candidates with a disability; if you require any adjustments or alternate formats of key information at any stage of the recruitment process, we welcome hearing from you via ****** or (03) 8622 5666.
We offer a range of great benefits such as subsidised private health insurance, rewards and discounts, and health and wellbeing initiatives. To find out more, click here.
To start small and impact bigger.
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